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Come to Your Senses with Roxana Saidi

Come to Your Senses with Roxana Saidi

3 minute read

Roxana Saidi was a muse of ours long before we ever crossed paths. It’s rare to find someone who treats a staple as utilitarian as nut milk with the weight of a genuine ritual, but her commitment to making something truly different spoke to us right away.

Her Iranian roots grew her love of pistachios, but it was her life in California and New York that gave her vision its edge. Roxana is winter and cashmere and the perfect morning ritual of a pistachio cappuccino. Her work is a reminder to us that the most potent inspiration often hides in the most unassuming forms.

Filed under

Muses

Season

All seasons


What do you seek out when you need to see something beautiful?

Paris — even if only through a photo roll. The muted elegance, the palette, the way the city holds light. It never fails me. It’s also where the idea for Táche was born, so it carries a deep emotional resonance — creative, formative, and grounding all at once.

What image lives rent-free in your mind lately?

A portrait of Phoebe Philo from the early 2010s. There’s a quiet authority in it — restraint, confidence, clarity. What I admire most in visionaries like her is the ability to say less and mean more, paired with an unwavering commitment to their point of view. That kind of conviction feels increasingly rare and endlessly inspiring.

If your favorite season had a scent, what would it be?

Winter — specifically, wood burning. It’s probably not something people would guess about me, but I’ve spent a lot of time camping, and I can build a fire from natural materials, no matches or starter. The scent brings back core memories: self-reliance, presence, and a deep sense of accomplishment.

What is your favorite scent memory?

Certain hotels transport you instantly. The Sanders in Copenhagen. The Château Marmont in Los Angeles. The Ritz in Paris. Those scents are permanently catalogued in my mind — each tied to a specific version of myself and a moment in time.

What fragrance makes you feel most like yourself?

Being a Founder & CEO with a very full schedule means I rely on systems that work without thought. For body wash and lotion, it’s Garden of Earthly Delights. For perfume, Baccarat Rouge 540. They feel luxurious, grounding, and unmistakably me.

Is there a scent, sound, or place that unlocks that sense of wonder for you?

Japan. Always.

What’s a flavor that feels like a memory?

Pistachio — always. It tastes like childhood and curiosity, and like my life’s work, all at once. Comfort and ambition in the same sip.

What do you savor when you need to feel nourished—body or soul?

A warm matcha or espresso latte with Táche Pistachio Milk Original Barista. It’s a morning ritual that quietly sets the tone — centered, intentional, uncompromising in quality. Knowing that this same ritual is shared by people around the world, and being part of those small, sacred moments, is one of the most meaningful parts of my work.

What sound quiets your mind instantly?

Rain — or the shower, if rain isn’t available. Nature’s version of white noise. I’ve always been soothed by the sound of water running or waves crashing. I think it’s a byproduct of growing up in California.

Is your mind quiet or loud?

It depends on the season. Right now, it’s more symphony than silence. But I’ve learned that the beauty lies in moving with both the quiet and the loud, and not fighting either.

What’s a daily ritual that feels like a form of touch?

Movement. I work out most mornings. I’m 30 weeks pregnant, so it looks different these days, but even twenty minutes of intentional movement helps me reconnect with my body and reset.

When do you most crave softness?

Always. I’m deeply tactile — fabrics, textures, warmth. Softness feels like safety to me, and I build it into my days in small, intentional ways: lighting a Sangre de Fruta candle, using a bed spray at night, keeping cashmere close while traveling.

Learn more about Roxana

Discover Táche

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